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What is RETARGETING and how Luxury Brands can benefit from it
What is retargeting and how does it work? Apparently, the E-Commerce world is full of “window shoppers”, meaning that usually only 2% of website visitors actually buy something on the first visit to...
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5 Hot Tips to make the most of your Facebook fan page
Nowadays, every successful fashion brand is using Facebook to improve its digital presence and to support its marketing strategy. The reasons are obvious – the cost is relatively low and the brands get...
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Why is H&M underperforming?
Over the last months I’ve been repeatedly reading reports of H&M’s stagnating sales. This year, the company reported a 10% fall in its first quarter net profit (AP, March 2013). A few reasons have...
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Fashion Invasion in China – Secrets of Western Luxury Brands
More and more fashion brands have been eyeing China in search for expansion. Until now Chinese consumers have been known for their increasing desire for authentic luxury brands as a mean to show off...
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Ted Baker’s success story
With a 33p surge in sales announcement last week, Ted Baker proves to be on the right track to a worldwide success. The 25-year old brand has been expanding internationally for the last few years,...
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How Chanel became N°1 luxury fashion brand in China
According to the World Luxury Index™ China, “Chanel has become the #1 most sought-after global luxury brand in China”, overtaking competitors such as Louis Vuitton and Gucci. Chanel’s beauty products...
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